Steve Jobs on Android

truly then has the android come into it’s own when Apple takes a note. Much in the same way Microsoft shot themselves in the foot with free press, Jobs really did the wrong thing by bringing attention to it.

Two points – The UI. I’m not worried about the UI. Microsoft phones have had a different UI for each release and it hasn’t stopped them. Blackberry too, for the most part, has had a new UI release for each phone, although they at least try to keep a standard look and feel for where things are even if the icons are different. Why then is the UI important? Its what people expect to see for making a phone stand out. You go into a cellphone store and they have running demo phones just so that you can mess with the UI. More on the point, the Google App Store doesn’t hurt anyone over the UI experience because the user will buy something they’re comfortable with UI wise while getting access to the app store. Apps which won’t run on your device (IE: 2.2 apps) don’t get presented. But this is an argument against Apple – who’s UI is absolutely the same for each device. It’s all their eggs in one basket – either you really like the UI and you’ll purchase a phone with that look and feel, or you hate the UI and you’ll shop elsewhere. My take on this argument is that it was a straw man from the beginning. Apple doesn’t let other companies do integration, so then when Jobs says “The user has to do the integration on android” – he’s being dishonest. The user can shop around for an android which fits their UI expectations – but if the user buys an apple phone and wants to change the UI, s/he really does have to do the UI integration. Incidentally the app “homeswitcher” in the market will let you do all that pesky UI integration with one click. This seems to be a popular talking point, enough that I felt a need to discuss it earlier.

The store(s) – I think the rant here was because Apple is afraid that developers will go for greener pastures, and while it was only Apple and Google competing, Apple only needed to sweeten the deal to keep developers in the apple store. There’s nothing to keep the existing developers on one platform or another. The Angry Birds guy is a good example of this – he’s well entrenched in the apple store and he’s probably made all the sales he’s ever going to make from that application. He’s got every reason to move despite less favorable terms elsewhere because he’s already hit market saturation unless there’s new users on the device. However with the apple ipad failing to offer up any new experience aside of being a “larger iphone” (and not that large at that), it’ll simply fail to entice people to purchase software again. There’s really no new users (unless people are somehow swayed by Jobs’s speech). What Apple is worried about is that new developers will see the competition from the other stores and the terms which are basically bidding wars and maybe they’ll get the next Killer App out on the android before it comes to the IOS platform. Not every indy developer is going to get titles like gameloft, who arguably don’t need the app store because they’re getting promotional tie-ins. However the new developers are going to look at the google store, the apple store, the samsung store, the verizon store and the at&t store and they’ll probably write off apple immediately. Why? Because they can code for one platform (android 2.1, android 2.2, etc) and pick which store is giving them the best terms at the moment. Is the verizon store likely to be open to t-mobile customers? Maybe. The Samsung store absolutely is open across carriers. If Verizon is serious about running a music/video/games store, they’ll make the verizon store app available in the marketplace.

Apple, at this point, is now going through the gentrification process. If I were Jobs, I would be looking for a new look and feel for IOS to inject some fresh life into the platform.

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